JAI Market Segmentation Research

Jazz Audiences InitiativeThe National Survey of Jazz Audiences was launched electronically in August to a random sample of several thousand jazz ticket buyers across the country. Respondents were asked questions about: 1) types of arts activities they participate in; 2) their feelings about jazz; 3) venues and environments they like to attend; 4) knowledge of artists; and 5) thoughts about how they anticipate engaging with music in the future. This survey was in the field through October 2010 and data collection has now closed.

National Research Partners with JAG for the Jazz Ticket Buyer Survey:

  • Jazz St. Louis
  • Jazz at Lincoln Center, New York City
  • San Francisco Jazz
  • Chicago Department of Cultural Affairs
  • Consortium of 13 University Presenters w/ Jazz Ticket Buyers
    • University of Pennsylvania – Annenberg Center for the Performing Arts
    • University of Iowa – Hancher Auditorium
    • University of Illinois – Krannert Center for the Performing Arts
    • University of California, Davis – Mondavi Center for the Performing Arts
    • Penn State Center for the Performing Arts
    • Stanford Lively Arts
    • University of Texas at Austin – Texas Performing Arts
    • University of Arizona – UApresents
    • University of Maryland – Clarice Smith Performing Arts Center
    • University of Minnesota – Northrop
    • UMS
    • University of Florida Performing Arts
    • The Ohio State University – Wexner Center for the Arts
    • Monterey Jazz Festival
    • Scullers Jazz Club, Boston

National Marketing and Information Dissemination Partners:

  • Jazz Education Network

One Comment »

  • Howard Bankhead said:

    I appreciate the work of the Jazz Audience Initiative. I will read the report and reply on what we do in Alabama to help grow our audience.